Navigating Web Development in Charleston

If you want to get an idea of how important your website’s navigation system is, compare it to a real-life situation. If you’re in a shopping mall with maps and information kiosks that are hard to find (or nonexistent), you probably quickly become exhausted trying to find things on your own. Chances are good that you’ll leave the mall earlier than you would have if it were easier to navigate, and you probably won’t come back. Web development in Charleston must put navigation near the top of the priority list, or visitors to your site will abandon it like it’s a confusing shopping mall.

Don’t Teach Visitors Something New

It might be tempting for you to seek to show visitors that you are innovative, breaking with tradition and showing them something brand new. But the navigation system of your website is not the place for that! Instead of being impressed with your creativity, visitors will just get frustrated. There are lots of common factors in navigation across web sites—shopping cart in the top right corner, a “contact us” option, an instant route back to the home page—that web development in Charleston should use to make visitors feel comfortable finding their way around your site.

Simple, Visible Buttons

Web development in Charleston has been dominated by the rise of mobile web browsing in recent months. As part of that trend, it’s important to make your navigation options large, simple, and easy to click/touch. A menu bar with nine or ten options will be very hard to manage on a small smartphone screen; if you can limit it to two or three options, people will find it much easier to use. Another great move is to make your main menu bar “sticky”—that is, it remains visible when the visitor scrolls down your home page.