Why Fonts Matter in Charleston, SC Web Design
Intended to Be a Background Feature
Make no mistake—a Charleston, SC web design expert doesn’t want you to visit his site and instantly say, “Wow! That’s a beautiful typeface; it makes me want to see what this company has to offer.” The perfect typeface is the one that doesn’t distract from the content it communicates, but rather subtly enhances its message.
Trends that Affect Typeface
The font that your website’s content is written in is part of the information that you have to provide when someone wants to view the site. If you’re trying to provide that information in the wrong way, the viewer could see garbled text, or the page could take far too long to load. In addition, designers selecting font need to think about whether it will be easily readable on small screens (phones and tablets) as well as large computer monitors.
Lots to Think About
Imagine the amount of work it takes to create a new font—the artist has to create uppercase and lowercase letters, numbers, symbols, and maybe even characters from other languages. Now, experts in Charleston, SC web design have even more to think about when choosing a typeface that will function in an effective yet unnoticed way in multiple viewing formats.