Is your homemade BBQ sauce becoming so popular that you think you could make money from selling it? If that’s the case, it might be time to start a business. No matter what niche you’ve noticed in the market, starting a new business venture is exciting but it also takes some work.
South Carolina is one of the best states to start your new company. It’s rich in culture and the people form a tight community. In fact, 50 percent of the businesses in South Carolina are small ones. It’s even one of the top places that millennials are moving to. The best part is that South Carolina makes it easy to start and promote your new business.
We’ll tell you everything you need to know to make your business a success. If you follow our advice, your business won’t disappear off the map.
How to Start A New Business
The guidelines for starting a new business are different in every state. We’ve summarized the basics to make the process easier for you.
Create A Business Plan
Before you can officially start your business, you need to create a business plan. Without a business plan, your venture is more likely to fail. You need to know exactly what you’re selling as well as who’s in charge. It’s also important to consider a marketing strategy so that you can create a customer base once your business is running.
License Your Business
You need to register your business so that it can operate legally. In order to do this, you need to consider a company name that’s easy to remember and makes an impact. Once you’ve selected one, you must register the name to find out if it’s available.
Another factor you must consider is what type of business you’re running. Now that you’ve registered your name and decided what business structure you’d prefer, you need to license it so it’s a legal company. In South Carolina, you need to register your business if you’re earning whether from retail or direct customer dealing, it must be filed with the state.
Register for Taxes
Your business must be registered for taxes if you want to prevent it from being shut down. The good news is that most businesses in South Carolina enjoy a pass through but be sure to read all about it. Taxes are meant to help the community so by paying your taxes you give your business validity. Luckily, in South Carolina business tax is as low as 5%.
Research Employee Regulations
In order for your business to function efficiently, you must understand employee guidelines and regulations. This will ensure that your relationship with your employees stays strong and that you and your employees are treated fairly.
How to Promote Your New Business
Now that your business is officially running, you need to market it in order to build up a customer base. The best way to do this as a small business in South Carolina is to create an online presence. Here are a few tips on how to make your company well known.
Establish Your Identity
Your business needs to present an image of itself to your audience members that speaks to their values and desires. The foundation of this identity begins with your logo design as well as your website design. The colors, font and imagery you choose for your logo design will be the foundation of your brand identity and attract a certain target market. Your goal is to draw in customers who are most likely to buy your product.
Consider using imagery and colors that will cause an emotional response. Because South Carolina is one of the most patriotic states in the US, representing your own patriotism may appeal to a larger crowd.
Start A Newsletter
Email marketing is considered one of the most successful ways of earning a profit on advertising investments. About 89% of people who use newsletters as a marketing tool have claimed that it’s effective when it comes to maintaining their customer base.
Websites such as Campaign Monitor and MailChimp make it easy to create dynamic newsletters. These platforms give business owners a variety of ways to reach customers and draw people to their websites.
Embrace Social Media
Social media has become the most popular platform for marketing your business. About 3.2 billion people worldwide use social media which equates to 42% of the population. This means that with effective social media marketing you can reach a global audience from the comfort of your home in South Carolina.
In fact, 73% of social media marketers have found success by using this platform for advertising. By creating intriguing posts and updates, you’re more likely to gain attention from the right groups of people. This is also another way to share your business identity with your selected target market.
Optimize Your SEO
If customers are looking for your product or services, you want your website to be the first one that shows up on a Google search list. The only way to achieve this is by optimizing your SEO. Starting a blog is a fun way to draw people to your webpage. If your website gets more clicks, Google will rate you as being more authoritative on the subject.
By using keywords that people search for more regularly in your blogs, you’re more likely to have a high rating on Google. Linking to other authoritative pages is also a useful way to optimize your SEO.
The more people who visit your website, the higher the chances of them buying your product.
Starting a business is the easy part. It’s promoting your company that takes a lot of work. Your business should embody the South Carolina motto, “To be rather than to seem”. The ultimate goal when it comes to promoting your business is to make it stand out. New startups are popping up every day. So, which of these tips will you use to be better than the rest?
Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.