Videos are a great way to humanize your brand and engage buyers by sharing influencing stories that grip them.
Many studies suggest that visual stories often resonate with the audience and compel them to explore a brand’s mission, products, and services. In fact, it is a well-established fact that consumers would prefer watching a five-minute video over a print ad or blog.
As videos are an easy tool to capture the attention of the target audience, many brands are putting their heart and soul in launching successful video marketing campaigns. Both startups and enterprises are collaborating with agencies that offer quality video marketing services to nurture engagement and boost the sales of their offerings.
In this blog, we have listed some tested ways to carry out a successful video marketing campaign. Have a read and know how to go big with you next video promotion gig –
A Good Story is All Your Audience is Looking For
A common blunder most brands do while marketing through videos is focussing solely on the idea of selling their products rather than engaging their customers.
Although branded videos work 46% of the time to entice the viewer into buying a product, building a brand connection is essential in the long run.
Focusing solely on branding or sales fails the whole purpose of using video marketing as a medium to build brand value. Businesses should instead aim to grasp the attention of the viewers through engaging video content. Through your video content, try to invoke a strong emotion in your viewers to make it more impactful.
Form an instant connection with the audience by offering them stories they remember for a long time.
One touching video marketing campaign successfully carried out by Coca Cola was the “The last customer” during the Christmas season. It has been rated as one of the most uplifting videos of all time.
So focus on a good story and see how your campaign creates a positive impact on your brand rapport and bottom-line profit.
Laughter is the Best Marketing!
If your ad campaign can make your audience laugh their hearts out, you have won them already. Make sure the video is one that forces people to play it again and again!
The way you present your brand tells a lot about it. So, you must keep all the traditional and boring ad campaigns at bay.
Humorous videos are quite trendy, and they can be the kick that your brand needs right now. Be the reason behind someone’s laughter, and they will be the reason behind your success!
Choose Your Target Audience
The video marketing campaign must relate to the segment your brand is targeting. Do some brainstorming on the following points-
- The age group that your product tends to cater to
- Ad campaigns that are currently on display for similar products
- What is the target audience response to such campaigns?
- What new can you offer?
Sometimes your product might be for one segment, but the video marketing strategy is formed to cover some other context. Create a buyer persona and make sure to stick with it to achieve dramatic results.
Say, a company comes out with a new line of baby shampoo. Undoubtedly, the toddler won’t be the one influenced by watching your ad. In such cases, videos shall target the parental segment and accordingly come out with engaging campaigns that are able to strike the right chords!
Include Call to Actions
Including a call to action (CTAs) is an excellent SEO practice and helps you generate traffic by ranking your video higher in the search results. CTA’s calling viewers to-
- Subscribe by clicking the bell icon,
- Commenting on your video,
- Sharing your video
- Follow us
- And more…
Make sure you choose your CTA strategy wisely.
You can use them at the beginning, middle, or at the end of your video. However, a research conducted by Wistia suggests that CTA at the center has the highest conversion rate of 16.95%, so now you know where you can reap maximum benefits from.
Collaborating With Other Brands and Influencers
It is seen that the brand is perceived as a genuine one when a trusted third party recommends it rather than a brand itself promoting the products.
“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.”– Says CEO of Intuit, Scott Cook.
H&M is an excellent example of using the services of brand influencers that have made them one of the largest followed fashion brands on social media today.
Julie Sariñana and model Ela Velden were the two renowned fashion bloggers with whom H&M partnered for its fall 2017 catalog who promoted the brand through different social media platforms. In 2019 H&M launched Itsapark, a platform where people post fashion queries and get answers from stylish young women, in the form of Instagram posts & videos.
These videos are captioned with style tips and links to buy the same from H&M and its subsidiary brands, which further helps in generating traffic to their website.
H&M is only one of many brands using the services of influencers, and we see the possibility of numbers moving higher in the near future.
We hope these video marketing hacks help you in devising a successful campaign for your brand. However, you can also collaborate with experienced video marketing agencies for professional help.
With the rise in the number of YouTube and Instagram users, the consumption of video content has gone up. An expert in the field is always in a better position to understand the market and can help you devise a result-oriented video marketing strategy. Make sure you hire an agency that is experienced in offering the best video marketing services.
At Coastal Web Team, our experts are competent enough to take care of all your digital marketing queries. We have emerged as the leading service provider for digital marketing needs in Charleston, South Carolina. The video marketing campaigns carried out by our team have helped our clients tremendously in the past, and we hope of moving forward on the same path.
If you wish to get your video marketing campaign professionally devised, visit our experts here.